![]() Purple will connect with local iconic culinary staples such as 2nd Avenue Deli, Melt Bakery, Russ & Daughters, il laboratorio del gelato, Yonah Schimmel Knish Bakery and Beecher’s Handmade Cheese, in addition to featuring locally sourced ingredients. This Lower East Side restaurant brings the class and the views, with 8,750 square feet of indoor and outdoor space that recreates the ambience of an artist’s loft. The menu at Mr. Purple, a rooftop bar and restaurant located on the 15th floor of the brand new Hotel Indigo. The 17-venue strong hospitality company just opened Mr. “When you’re out on the terrace just looking at all the lights - the Freedom Tower, the Empire State building,” Gerber says, “it’s pretty spectacular.Gerber Group is at it again. Purple, the neighborhood and its views are the draw. The space has already been ushered into the downtown New York nightlife scene, as it hosted a launch party for Moët & Chandon’s latest advertising campaign, The NOW, the week before opening, drawing many a model and fashion friend.Īs for that crowd and the many Gerber hopes to see at Mr. Purple’s image is discreetly painted on the ceiling of the 14th floor lobby. “That’s really what inspired us,” Gerber says. The street artist Lee Quiñones was working on a mural for the hotel, and one of the images he was doing was of Mr. ![]() ![]() Purple” for his preferred shade of clothing. The bar name comes from the Lower East Side icon David Wilkie, who became known as “Mr. ![]() Purple’s house cocktails average around $14 to $15, and beers are $7. “We’re not the Lower East Side place that has $3 beers and $1 shots,” Gerber says Mr. Though there will be some adjustments for the group - “we’ll see a lot more tattoos on our staff” - the move to the Lower East Side sees Gerber maintaining their high-end approach. Purple is the first venture this far downtown for Gerber Group, which operates places such as Union Square’s Irvington and The Roof at Viceroy, along Central Park. The bar program also aims to stay local, with small-batch spirits, wines from Long Island and beer from Brooklyn. In the morning downstairs on the 14th floor lobby level, Mr Purple will serve grab-and-go Balthazar pastries, Irving Farm Coffee and Liquiteria cold-pressed juice. The menu is straightforward, featuring “everything from flatbreads and pizzas to a great burger to a Cobb salad to a kale salad,” Gerber says. “We’re not looking to put them out of business, we’re looking to support them.” “We think it’s important to keep it local and support the local community,” Gerber says. “You’re not going to have noise on the streets because people are already up here.”Īdditionally, they have incorporated many downtown businesses into their menu, including corned beef from 2nd Ave Deli and gelato from il laboratorio del gelato. Purple on the 14th and 15th floors, respectively. “We went in front of the community board to get our liquor license, and we also explained to them that we’re not going to have people downstairs,” Gerber says of the thinking behind having the lobby and Mr. They have made conscious efforts to keep the peace with the neighborhood wherever possible, including hiring locally and designing the space to keep nightlife noise off the streets. “The thing was sitting here unfinished for many years, we came in and said, ‘Look, it’s going to get finished, we’re going to finish it with care.’” “This area was getting very overbuilt, and this community was very protective of their nice little four-story buildings,” he says. Gerber is acutely aware of the tensions the neighborhood has felt over the past several years as big development has swept in. The economy then crashed, and the building sat unfinished until Hotel Indigo took hold. The building was approved before 2008, and since then the neighborhood has downsized the zoning and restricted the building of such tall structures. That view is certainly worth capitalizing on given how hard a good one is to find any longer on the Lower East Side. We kept the bottles low so if you’re sitting at the bar, the design is the view,” says Gerber. The design concept for the spot was, intentionally, highly minimal. Purple knows its strength is the view, and it plays to that. With vast views of downtown Manhattan, and two opposing roof deck terraces - one stretching 5,000 square feet with a bar and swimming pool, and the other, a 750-square-foot space - Mr. The 15th floor of Hotel Indigo is certainly no basement.
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